Three Powerful Email Marketing Templates
Quickie overview…
There’s a ton of money to be made with email marketing. Even with a rapid influx of unsolicited email, strict anti-spam protection software being installed on a high percentage of your prospect’s computers and highly competitive markets, you can still walk away with 5 figures on a single email.
I know, because I’ve done it myself. Many times.
What I’m sharing you today is a compilation of three of my greatest email marketing designs and templates of all time. These are campaigns that produced thousands - or tens of thousands - of dollars from a single email announcement, overnight. I’m talking about huge sums of profit, from simple 1-2 page templates that I know will work in any market, and for any product in the world.
And they’ll work, simply because they’re the best ways to present your sales message to your prospect, using one of the best mediums to do it. If you already have an email marketing list, or previous customers to mail to, then combine these templates with opt-in advertising and see what happens. I think you’ll be pleased with the results.
How would you use these “email marketing templates”?
This Quickie assumes you already have access to an opt-in list, either of your own prospects, or past clients. It makes no assumption as to whether or not you publish a newsletter, and has no regard to the relationship you may or may not have already built with your prospects on the ‘Net.
In fact, here’s a little secret…. I haven’t published my own ezine/newsletter for over three years!
That’s right. Not a single one. And yet, every email announcement I send to my list announcing a special product, generates high conversions - usually, a 15% or more initial click-through rate, and then a further 15-20% purchase rate on every product. My last promotion was worth $14.22 per visitor/subscriber, and prior to that, I hadn’t sent a single email to my client list for over 4 months!
Ezine publishing is often a false economy, for many businesses. It’s been force-fed by other “guru” marketers for way too long. Having been an editor for three separate newsletters in the past, and published two of my own, I’ve enjoyed the competitive advantage of knowing insider statistics on their effectiveness spanning several different industries — and my conclusion?
Nothing works better than a sales letter that’s been written to SELL!
I stopped publishing when I first discovered that a single email announcement, 3-4 times a year to my list, can produce twice the volume in profits than a weekly published ezine, issue for issue, with related articles/free information. See, people want to buy things. They love it. If it’s something that would help, they’d rather wallow in the fantasy of owning it (which is what your sales letter has been designed to make them do), then they would you tip-toeing around the subject all the time.
That’s why I developed these email templates. They’re small, lightweight, quick to send/download sales letter “shells” that have been designed to compliment your sales message, and been made exclusively for email (taking into account, that not every email client has full IE-like HTML features).
How to use the templates…
I’ve included my most “producing” templates as a single ZIP file in the main menu of this Quickie. You can take it and do with them as you please. Feel free to mix and match design styles/ideas, and see what works best for you. Just unzip to a folder of your choice, and edit in your favorite HTML editor (I use Dreamweaver, but use whatever you like best / can afford).
Note: To make use of these templates, your mailing list management/follow-up email software will need the capability to send HTML email. Check with your software or provider, prior to sending out any HTML sales letter… otherwise, it’ll have the undesired effect of appearing as coded nonsense to your prospect!
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Download the templates here:
Right click and choose “save as”
Template # 1 - The Product/Discount Announcer
To use this, unzip the ZIP file and then open: email-style-1.html
This one is great for product announcements. I’ve tested the template in Outlook, Eudora and other lesser-known mail programs (such as The Bat!, which is the email client I use), and it works good.
I used this template in conjunction with a JV product I advertised recently, and the format of this template, coupled with the content, shuttled more visitors from that one mailing than I’d ever generated from that list before. What’s effective about this template, is the Verdana Font, and the nice separation of the title from the content of the message (blue and gray really works well).
It’s an excellent template to use if you have a bullet-pointed list of benefits, or, if you’re announcing your coupon code promotion or another “money off” deal. Try it out and see what you think.
Template # 2 - The Basic Hard-Hitter Email Template
To use this, unzip the ZIP file and then open: email-style-2.html
Nothing beats the Times New Roman font when it comes to email announcements. I can’t put my finger on it, but like Courier New, that font just seems “built” for writing sales letters. A lot of your prospect’s email clients will show Times New Roman font by default with plain-text email, so this template really builds upon that — and offers the power/flexibility of rich-text formatting too.
If I stripped it down to its bare knees, there’s not really a lot to show you in this template. So instead, I’ve included one sales letter that I used a while ago, that produced wonderful results for me, so you can get a feel for its usage. You can use that letter, in itself, as a basis for inspiration too.
Template # 3 - The Perfect “Coupon Code” Template
To use this, unzip the ZIP file and then open: email-style-3.html
This template comes with clip art that’s specially formulated to arouse a response from your discount or coupon code promotions. It’s perfect for announcing money-off products, or simply as a basis for any “branded” sales letter, once you’ve ripped out the clip art. This was used in a large-scale email promotion by a marketing buddy of mine, and was quite a success: 150 sales overnight.
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