Online website promotion  - 11 steps to online website promotion

Here´s a quick strategy for your next online website promotion. This strategy will give you traffic and sales in an instant.

I am going to show you how you can drive traffic to a specific page using low cost pay per click advertising. This strategy is based on PPC Classroom 2.0 with teacher Amit Mehta.

This guy made his students $4,2 million dollars, so don´t take this strategy lightly even though it´s free and just some text on a paper.

You need a Google Adwords account or a Yahoo search marketing account to implement this strategy quickly. You can setup an account in minutes, so don´t hesitate taking that step.

Online website promotion step by step guide

1.    Go to Google´s free keyword tool. You can just search for Google keyword tool . Enter your main keyword and choose ”show all” in the drop-down box to the right.

This will give you an idea of how much advertisers pay per click for a certain keyword. Pick 5 – 10 keywords that are relevant to your business and witin your budget range. Remember, you can change keywords later but you need something to start with.

2.    Take a look at your website and make sure you have enough relevant content for your main keywords. If not write at least five unique articles and publish links to those at your frontpage. Adding a link at the bottom of your page is perfectly ok.

3.    Add a contact us page, a privacy policy (You can copy someone else´s policy and modify it to your needs.) and try to find some ”neutral” webpages you can link to that are high up in google´s search index.

This might be wikipedia a .gov or .edu site, maybe ezinearticles or squidoo. Search for your main keyword in Google and locate the sites that don´t interfere with your marketing but still show´s a lot of weight in Google.

4.    Decide if you are running a ”squezze page” that you set up to generate leads for your business or if your goal is to make sales.

You need to grab the attention from your visitors with a relevant and benefit driven headline. If you can invoke a little bit of your prospects worst fears or frustrations in that headline it´s even better.

Ask your yourself this question, thinking like a visitor; What´s in it for me ?

Your visitors are going to ask themselves why they should stay and have a look at your website.

If you can offer them a quick solution to their problems they are likely to stay and take you up on that offer. You need to quickly show them that you understand them and think like they do.

5.    If you are running a squeeze page, make sure the opt-in box and the benefit driven headline is above the fold, meaning that visitors can see that part of your page on a normal sized computer screen. They should need to scroll to see the opt-in box.

6.    IMPORTANT, weather you are running a squeeze page or a salespage. You should have some kind of tracking so that you know what keywords convert for you.

Google and Yahoo uses convertion code that you can put in your thank you page. This should be the page you take your customers to after a purchase or after they have signed up  for your emaillist.

In Google you choose ”the tools tab” and then ”conversion tracking”. They will generate a snippet of code for you and tell you how to install it on your own thank you page.

This step is important because it will tell you what keywords actually make you a lead or a sale. After some initial testing you can get rid of keywords that don´t make you any money and keep the ones that do and optimize them even further.

7.    Now, go to your Google Adwords account or your Yahoo account and setup a campaign fro your page. Use the keywords you found earlier using the free Google keyword tool.

Write adcopy like this: use the keyword as your headline. If you can´t fit it in. Try to use a chunk of it.

Write a benefit driven description and if possible, use your keyword here as well. To begin with I would recommend a pretty high bid to keep you on the first page, try to be somewhere between position 1- 5, because this will give you a high click through rate and help you get a good quality score.

You can decrease your bid after a day or two when you see that your click through rate is good. 1% and below  is pretty bad and everything above 3% is pretty good. When you decrease the prize try to still be on the first page.

8.    Quality score is important to be profitable using PPC, so keep an eye on that. A quality score somewhere between 6/10 and 8/10 is OK.

You will notice though that your bid price will change quite substantially between 6/10 and 8/10. In the beginning your click through rate should be the most important factor to get a good quality score.

Some other things to look at is amount of content on your webpage and relevant information for your keywords and loading time of your website.

9.    Write two ads for every keyword so that you can splittest your ads to see which one that has the best click through rate.

Don´t delete two ads in one go. If you decide to change one of the ads, no problem, but keep the old one running for another week before you consider chaning that one as well.

If you change both of your ads your ad-history will be reset and you have to start over. This will slow you down and you will lose some money doing this.

10.    After having clicks on your ads, keep monitoring your conversion data and make adjustements accordingly.

You can ad articles to your site and keep growing this as much as you like. The important thing is to have tracking at place otherwise you have nothing to guide you when making decisions. 

Tracking is the main key to your online website promotion being successful or not.
11.    If you find keywords that converts really good but you want to improve your quality score.

You might consider creating a separate landing page for that particular keyword, with optimized articles and links.

You should even consider using a new URL with the keyword in the domainname and implementing all of the steps above on that URL.

This will make you a very optimized page for a specific keyword with a good quality score, meaning you don´t pay very much for clicks compared to your competition bidding on the same keyword.

Good luck with your online website promotion
 

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